Until a few years ago, there was not a single Indian name in the global fashion scene. However with the establishment of NIFT and some other fashion schools, a band of gifted designers is already making its mark on the fashion firmament. Today names like Ritu Kumar, Ritu Beri, Rohit Bal, Sunit Verma, JJ Vallaya and Tarun Tahiliani have virtually become household names – what with the media showcasing their talent across double-page spreads in glossy mags and sundry fashion-related programmes on TV.
A question often asked by young people is whether they really need to be trained to be a designer. Most young people who are able to sketch well and have an interest in fashion believe their talent and interest already qualifies them for the fashion industry. But fashion design is not just about sketching pretty clothes. Barring a few exceptions where talent borders on genius, it is certainly recommended that you pursue a course in fashion design. And you can do so straight after school. There are a variety of courses available to suit different needs and budgets.
While the academic requirements are not very high, you need considerable aptitude and talent to be labelled “designer” material. You must be highly creative to combine colours, shades and textures, and express your ideas through sketches.
If you can visualise designs and enjoy working with fabrics and accessories you are looking at the right career. Along with fashion consciousness and creativity, you also need excellent communication skills to articulate your ideas and understand the client’s requirements. Knowledge of the market and a good eye for detail are the other must-haves.
Beware though fashion is as much about technique as about style. You need to be clued in on manufacturing technology, time and motion studies, plant efficiency, labour motivation, zero-defect production — all are extremely relevant to this industry. Before you become a name to reckon with, be prepared to put in tons of hard work and running around.
However, fashion design is just one of the many careers that a student of fashion design prepares for. There are a number of others such as marketing and merchandising, fashion co-ordination, fashion journalism, etc.
Compensations: The fancy salaries and the hype that you read about in the glossies is only for those who are really talented to begin with or those passing out of the premier institutes. For the rest, finding a decent toehold can be pretty tough. Also considering the fact that just about everyone is rushing into fashion designing, it may be wise to opt for some of the other courses like Merchandising, Accessory Designing, Garment Manufacturing Technology, etc., all of which have a component of fashion design in them.
Having said that, the money is pretty good. As a fresher you’ll start out with a monthly package of Rs.8,000-14,000. A couple of years down as your designing skills mature, your salary would be in the range of Rs.30,000-40,000. Of course, if you become a marquee designer and are lucky enough to go international, you could for a single creation, quite literally ask for the moon!
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